New Brand Embodies Client Focus, Unity and Trust
Toronto, ON, June 6, 2012 – A national, integrated, commercial real estate investment and management company – with more than 56 million square feet of assets under management and a combined asset value of almost $10 billion – has a new identity: Triovest Realty Advisors Inc.
Triovest (tree-o-vest) represents the merger of Redcliff Realty Group and Tonko Realty Advisors Ltd. The two companies became unified last October when The Coril Group of Companies announced the acquisition of Redcliff; they had acquired Tonko in June 2011. The combined company is a significant competitor in the Canadian commercial real estate market. Its diversified portfolio includes office, retail and industrial property assets. Core services offered by Triovest include: investment management, development and redevelopment services, and property management.
The new company name and logo represent unification on several dimensions: people (clients, tenants and employees), current regional presence (west, central and east) and corporate entities (Coril, Redcliff and Tonko). Triovest signifies that all of its components are connected and working together in synchrony. The tag line for the new company name – “Trusted Realty Advisors – Connected Management” – reflects the key elements of Triovest’s vision and core values. These principles are strategically integrated and operationally efficient through a teamwork-driven focus on service to clients.
“Our new brand effectively captures our combined strengths and their benefits for the three key groups touched by the business: clients, tenants and employees,” says Triovest’s Managing Director and Chief Executive Officer Peter Cohos. “The name and logo convey our intent to be Canada’s trusted commercial real estate company and an organization that builds business success on integrity, staff empowerment, knowledge, service excellence and a commitment to provide long-term investment gain. We thank our employees for the successful growth and evolution that has culminated in the new Triovest brand.”
In addition to Peter Cohos, the other senior executives of Triovest are: Robert Proud, Managing Director and Chief Investment Officer, and William Briscoe, Managing Director and Chief Operating Officer.
Triovest is a privately held Canadian real estate investment and management company that has more than 56 million square feet of commercial real estate assets under management on behalf of individual and institutional investors. Its diversified portfolio of office, retail, commercial and industrial properties is valued at almost $10 billion and is spread throughout the country. Triovest approaches real estate investment with the mindset of an owner, with a deep appreciation of fiduciary responsibilities. The company has offices in most major Canadian cities and has more than 830 employees.